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The new store for Burberry's Animals lovely familys theme from Thomas Burberry

  • 2020-08-25


Following Burberry's unveiling of a new limited-time boutique in June, the new limited-time boutique is located in Mixc, Xiamen.Since joining Burberry, Chief Creative Officer Riccardo Tisci has explored the brand's history, understanding and refining the brand's new vocabulary -- including "Burberry Animal Kingdom".


Animals are the common love of Thomas Burberry, founder of the brand, and Riccardo Tisci, chief Creative Officer.Burberry has used "horse" as its logo for nearly 120 years, and the family emblem used by Thomas Burberry family is also decorated with unicorn patterns.Riccardo Tisci reinterpreted that sentiment in his Burberry debut collection, capital of the Kingdom.He added deer, leopards, cows, and the unicorn prints beloved by Thomas Burberry, and continued to introduce new animal designs each season.


The new limited-time boutique offers a refreshing experience by displaying symmetrical animal-themed installations and playful product interactions.A rich variety of products appear together with impact artistic sculpture, interesting base and visual display installation.The brand's logo stands out in contrast to the muted colors and animal elements.A wide variety of animals, including giraffes, monkeys, gorillas and birds of paradise, are displayed on a large scale in an extremely symmetrical manner in the limited-time boutique.In addition, consumers can also see lifelike animals on the mobile phone screen through AR interactive technology.


© Copyright: 2020 Xiamen E-Creative Display Co.,Ltd. All Rights Reserved.

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