
Burberry visual display a popular expedition to Transform Selfridges Corner Shop Into A Snowy Animal Wonderland
Burberry is the latest fashion house to use the Selfridges Corner Shop to host an immersive installation, following in the footsteps of Gucci, Fendi and Prada.
Burberry, which will occupy the space for the month of March, plans to revamp the space with an installation themed around the animal kingdom and Riccardo Tisci’s reinterpretation of the unicorn that Thomas Burberry chose for his family crest. There will also be AR penguins roaming the space as customers shop.
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